The short answer: a Next.js website costs about as much to build as any other custom website, because the framework is free and open source under the MIT license; what you pay for is the work. A GoodFirms survey of web development companies puts a simple business website at $1,000 to $15,000, and Clutch reports that most web development projects reviewed by clients cost under $10,000. Hosting can be inexpensive: Vercel's Pro plan is $20 per developer seat a month, and your own cloud server can cost less. Our Next.js business websites start at €1,800.
Where the money goes in a Next.js project
- Design: the number of distinct page templates, and how much is made specifically for your brand.
- Development: building pages, forms, search, languages and integrations in React and Next.js.
- Content management: a CMS your team can use. It can be a hosted headless CMS, WordPress used only as an editor, or an admin built into the site.
- Content and migration: writing new copy, or moving pages from an old site with redirects.
- Hosting and deployment: a platform such as Vercel or your own server, with backups and monitoring.
- SEO and performance: pages rendered on the server, structured data, image optimization and analytics.
Developer rates do not change much with the framework. Clutch lists the same typical agency rate, $25–$49 an hour, for React and WordPress work alike, so a Next.js site is not more expensive per hour; the difference is in how the work is done and what it costs to run afterward.
What a Next.js site costs by size
| Type of site | Typical scope | Published market range | Our price |
|---|---|---|---|
| Landing page | One page, one message, a form and analytics | No reliable separate figure published | From €600 |
| Business website | Several page templates, a CMS, SEO structure, analytics | $1,000–$15,000 for a simple business site | From €1,800 |
| Larger content site with a headless CMS | Many templates, several languages, integrations | $5,000–$20,000 for mid-sized business sites | From €1,800, final price by scope |
| Large platform | Thousands of pages, search, user accounts, heavy integrations | $20,000–$200,000 for enterprise sites | By scope; web applications from €4,500 |
US dollars. Business website: GoodFirms survey (2024), where 97.6% of companies gave 1–12 weeks for a simple business site. Mid-sized and enterprise: estimates published by Launchcodex (October 2026). Clutch reports an average web development project of about $66,500, pulled up by large projects.
Running costs
| Cost | Published price | Notes |
|---|---|---|
| Vercel hosting | Pro: $20 per developer seat a month, $20 of usage included | The free Hobby plan is for personal, non-commercial use only |
| Your own server | Hetzner cloud servers from €5.99 a month, excluding VAT | Someone has to handle updates, backups and monitoring |
| Managed hosting with us | €50, €150 or €250 a year | Tested backups, security updates, 24/7 monitoring |
| Headless CMS | Sanity: free plan, or Growth at $15 per seat a month | Open-source CMSs you host yourself carry no license fee |
| Domain | A small yearly fee | Registered in your company's name |
Prices from the Vercel, Hetzner and Sanity pricing pages, October 2026.
Next.js, WordPress or hosted WordPress
| What to compare | Next.js (custom) | WordPress (self-hosted) | WordPress.com (hosted) |
|---|---|---|---|
| Upfront cost | A custom build (ours from €1,800) | From a ready theme to a custom theme | Low if you build it yourself |
| Running cost | Hosting from a few euros a month | Hosting plus core, theme and plugin maintenance (ours from €60 a month) | Business plan $25 a month billed yearly ($40 monthly) |
| Speed on phones | Server rendering and image optimization built in | Depends on the theme and plugins | Depends on the theme and plugins |
| Security upkeep | Framework and dependency updates; no plugin ecosystem to patch | Regular core, theme and plugin updates | Handled by the host |
| Best for | Sites where speed, scale or integrations matter | Content sites that rely on WordPress plugins | Small sites you manage yourself |
WordPress.com prices from its pricing page, October 2026.
When Next.js is worth it, and when it is not
Next.js is not the cheapest way to put five pages online. It earns its cost in situations like these:
- Speed affects sales: most visitors arrive on a phone, and every second of waiting costs enquiries or orders.
- Pages come from data: a catalog, listings, locations or articles, where one template produces hundreds or thousands of pages.
- Several languages or markets: each with its own addresses, titles and descriptions for search engines.
- Integrations: a CRM, booking, stock or an internal system the website has to talk to.
- Ownership: you want code you own, without a stack of plugin licenses to renew every year.
It is usually not worth it for a small site that rarely changes, or for a team that depends on a specific WordPress plugin with no simple equivalent. Our own TechPlay platform, built on Next.js, serves more than 200,000 game pages, and one changed page refreshes without rebuilding the rest. For Day Gallery, the Next.js site reaches venues in eight languages.
A first-year budget with us, as an example: a business website from €1,800, managed hosting from €50 a year and a domain at its registrar's yearly fee. There is no CMS license if the editor is built into the site, and no plugin renewals.
How to read a Next.js quote
- Which CMS will your team use, and is its license included or billed to you?
- Where will the site be hosted, under whose account, and what will that cost per year?
- How many page templates are designed, and in how many languages?
- Who moves existing content, and is a redirect map included?
- Are speed targets, such as Lighthouse or Core Web Vitals scores, part of the acceptance criteria?
- Who owns the repository, and will you have access from day one?
- What is included after launch: dependency updates, monitoring, support?
What our Next.js websites cost
Our Next.js business websites start at €1,800, and landing pages at €600. You get a written scope and a fixed price after a short call; it is final and nothing is added on top. A business site usually takes 3–6 weeks, 30 days of care after launch are included, and the code, domain and accounts belong to you. See Next.js development, headless CMS or all prices.
Moving from WordPress? A redesign including the move starts at €1,500; see WordPress to Next.js and our guide to redesign costs.
Our price
Business website · from €1,800
Sources
- Next.js on GitHub (MIT license)
- GoodFirms website construction cost survey, reported by Digital Information World (2024)
- Clutch: Web Development Company Pricing Guide (updated September 2026)
- Launchcodex: How much does a website redesign cost? (site size ranges, October 2026)
- Vercel: Pricing
- Hetzner: Cloud servers
- Sanity: Pricing
- WordPress.com: Pricing
Written by
Adi Zeljković — Founder, Luminor Solutions
Part of the Luminor team — working across strategy, design, engineering and growth on the projects we write about.