The short answer: agencies most often price a redesign of a mid-sized business site at $5,000 to $20,000, a basic or template-based refresh at $1,000 to $3,000, and enterprise sites at $20,000 to $200,000. There is no neutral dataset for redesigns alone, so treat every figure here as a published estimate rather than a market average. On Clutch, web design projects typically cost $2,000 to $100,000, and most of the projects reviewed there come in under $10,000. Our redesigns start at €1,500, including a move from WordPress to Next.js.
Refresh, redesign or rebuild
“Redesign” covers three different jobs, and quotes often differ simply because two providers picture different ones:
| Type | What changes | Published estimates |
|---|---|---|
| Visual refresh | A new look on the same platform and page structure | $1,000–$3,000 for basic or template-based sites |
| Redesign | New design, navigation and content structure, often a new theme or CMS setup | $5,000–$20,000 for mid-sized business sites |
| Rebuild or replatform | New technology, for example WordPress to Next.js, with content migration and redirects | Mid-sized to enterprise ranges, depending on how much content moves; $20,000–$200,000 for enterprise sites |
US dollars. Estimates published by Launchcodex (updated October 2026), which notes that no neutral dataset isolates redesign-only cost. Clutch web design pricing guide (updated September 2026): typical $2,000–$100,000; the average of about $38,100 is pulled up by large projects.
Timelines follow the same pattern. Launchcodex reports that half of surveyed firms put a mid-sized site at 4–8 weeks and 32% at 8–16 weeks, and that enterprise projects can run past 28 weeks. Another published comparison gives 2–6 weeks for a freelancer, 4–10 for a boutique agency and 8–16 for a full-service agency.
What moves the price
- Templates, not pages: fifty blog posts share one template, while eight different landing pages are eight designs.
- Content: moving it as it is, editing it on the way, or rewriting it. Rewriting is often the largest hidden cost.
- Migration: how many pages, documents and images move, and from what. An old database or a site with thousands of files is a project in itself.
- Integrations: forms, CRM, booking, payments or a member area that must keep working on the new site.
- SEO protection: mapping every old URL to its new page with permanent (301) redirects, then watching Search Console after launch.
- Accessibility: meeting WCAG is easier to build in than to retrofit. Our free accessibility checker shows where your current site stands.
Hidden costs of a redesign
Launchcodex lists five costs that are commonly missed: content, SEO migration, accessibility, integrations and maintenance. It suggests budgeting 15–20% of the build cost per year for upkeep, notes that integrations often cost two to three times their first estimate, and puts two-year spend at 150–200% of the first invoice. Those figures reflect one agency's view, but the list makes a good checklist. Add these:
- Search traffic during the move: Google warns that rankings may fluctuate while it recrawls a moved site, and that for a medium-sized site it can take a few weeks or more before the new URLs show. It also treats mass redirects to an unrelated page, such as the home page, as errors.
- Staff time: someone has to review content, approve designs and learn the new editor.
- Licenses: premium themes, plugins and fonts from the old site may need replacing or renewing.
- Email and DNS: if the site moves to a new host, make sure email and other services on the domain keep working.
Measure before you redesign
A redesign is the expensive answer to a problem. Sometimes the problem is the site: slow on phones, hard to edit, insecure, or no longer matching the business. Sometimes it is the offer, the content or the traffic, and a new design will not fix it. Before you ask for quotes, measure speed, search visibility, accessibility and conversions on the current site. Our free SEO audit covers the first three in a few minutes, and the numbers become your baseline for judging the new site.
Freelancer or agency
One published comparison puts a freelancer redesign of a standard 10–20 page site at $3,000–$10,000 and agency work at $5,000–$75,000, depending on scope, strategy and technical complexity. On Clutch, shortlisted web design agencies mostly charge $100–$149 an hour, while agencies working with website builders such as WordPress, Webflow or Shopify charge $25–$49. A freelancer can be the right choice for a visual refresh. A migration with hundreds of documents, redirects and integrations needs more hands and a tested process.
How to read a redesign quote
- How many pages, documents and images are migrated, and who moves them?
- Is a 301 redirect map included, and who checks it after launch?
- Who writes or edits the content, and how many design rounds are included?
- Will they measure the old site first, so you can compare speed, search traffic and accessibility after launch?
- Does the move touch your domain, DNS or email, and who is responsible for them?
- What monitoring and support are included after the switch?
- Is the price fixed, and is VAT included?
What our redesign costs
Our redesigns start at €1,500, including a move from WordPress to Next.js. The price covers content transfer, a 301 redirect map and Search Console monitoring after the switch. You get a written scope and a fixed price after a short call; it is final and nothing is added on top, and 30 days of care after launch are included. See website redesign, WordPress to Next.js or all prices.
For RTV FBiH, the public broadcaster of the Federation of Bosnia and Herzegovina, we cataloged all 418 pages of the old site before designing anything, moved about 1,400 documents and checked every tender against the original. The new site scores 100 for accessibility, best practices and SEO in Lighthouse on mobile. For Media Monitoring, we moved the site and 11,792 emails to our servers with none lost and no downtime when the domain switched.
Our price
Redesign · from €1,500
Sources
Written by
Adi Zeljković — Founder, Luminor Solutions
Part of the Luminor team — working across strategy, design, engineering and growth on the projects we write about.