Web Development
Company websites, online shops and web applications, built in Next.js. TechPlay’s database of more than 200,000 games runs on the same stack.
SEO services built on strong technical foundations, useful content and clear search intent.
SEO helps your business appear when people are already searching for the products, services or answers you provide. Unlike paid campaigns, organic visibility can continue bringing relevant traffic without paying for every visit.
- How long does SEO take to show results?
- Technical improvements can sometimes produce visible changes within weeks, while meaningful growth in organic visibility and traffic usually takes several months.
- What does SEO cost?
- Ongoing SEO starts from €400 per month.
- Who owns the content, data and accounts?
- Your business retains control of its website, analytics, Search Console and other client-owned accounts.
What this service includes
Our work combines technical SEO, search and content strategy, and authority building. We track rankings, organic traffic and meaningful conversion actions, so progress is measured by more than visibility alone.
Site architecture, rendering, performance, crawlability, indexing and structured data — the technical foundation search engines need in order to understand and surface the site properly.
Case study: TechPlayA structured review of the site with issues prioritised by impact and effort. You receive a clear action plan explaining what should be fixed, why it matters and what should come first.
Free website auditWe map the searches, topics and intent behind how your customers look for what you sell, then connect that demand to the pages and content the site actually needs.
Pages and articles built around real search intent, with clear structure, useful information and internal linking, so they are understood by Google and by AI assistants such as ChatGPT and Google's AI answers.
Local search, Google Business Profile, hreflang and market-specific site structures for businesses that need visibility across locations, languages or countries.
Local SEO & Google Business ProfileRelevant mentions, partnerships and editorial coverage that strengthen authority and create links from places that make sense for the business — without relying on paid link networks.
When search visibility is not translating into business
- People are already searching for what the company offers, but the website appears too far down the results — or for the wrong queries — to attract meaningful organic traffic.
- SEO activity exists, but it is disconnected from demand and business outcomes. Reports focus on keyword movement and completed tasks, while the queries that matter, qualified traffic and enquiries remain largely unchanged.
- Competitors already occupy the searches that influence buying decisions, leaving the business dependent on paid acquisition for visibility it could also be earning organically.
A clear process, from scope to delivery
Audit & opportunity map
What you receiveA prioritised SEO roadmap with clear technical, content and growth opportunities.
Technical foundation
What you receiveA technically sound foundation for crawling, indexing and future content growth.
Search demand & page map
What you receiveA page and content plan tied to real search demand and business priorities.
Content & authority building
What you receiveA growing library of useful pages supported by stronger topical and external authority.
Performance review & prioritisation
What you receiveAn SEO programme that keeps adapting to performance, search demand and business priorities.
Related work: TechPlay
200K+
games, each with a page of its own
For a gaming platform, we structured a catalogue of more than 200,000 titles into indexable game, review and category pages, giving search engines a clear architecture for discovering and understanding the content.
View case studyChosen for the work, not for the trend
We choose tools based on the requirements of the project, your existing systems and what will be practical to maintain after delivery. Below are the technologies we typically use for this type of work, and why.
Ahrefs
Used for search demand, competitor research, backlink analysis and rank tracking, giving us a consistent data source for deciding where effort is most likely to matter.
Google Search Console
Google’s first-party view of how the site performs in search, including queries, clicks, impressions, indexing and average positions.
Screaming Frog
Used to crawl the site at scale and uncover technical issues across URLs, redirects, metadata, internal links, canonicals and indexability before they become larger search problems.
GA4
Connects organic traffic with on-site behaviour and conversion actions, so SEO performance is evaluated beyond rankings and clicks alone.
Schema.org structured data
Adds machine-readable context that helps search engines understand pages and their entities more clearly, while making eligible content available for supported rich search features.
The work stays with you
A stronger search foundation
The technical improvements, content and site structure remain in place after the engagement ends, continuing to support organic visibility without paying for each visit.
Reporting you can verify
Rankings, organic traffic, conversions and completed work are documented in regular reporting, with direct access to the underlying data wherever possible.
Content built around real intent
Pages are written for the people behind the search, with clear answers, useful structure and a defined next step where the business needs one.
Everything documented
Audits, search maps, recommendations and implementation notes remain with your team, so the reasoning behind the SEO work is not locked inside an agency account.
Questions about this service?
If you cannot find the answer below, send us your question. A member of our team will reply within one business day.
Ask a question01How long does SEO take to show results?
Technical improvements can sometimes produce visible changes within weeks, while meaningful growth in organic visibility and traffic usually takes several months. The pace depends on the current site, competition, search demand and how much technical, content and authority work is required. We report progress throughout rather than waiting for a single end result.
02What does SEO cost?
Ongoing SEO starts from €400 per month. The scope depends on the size and condition of the site, the number of markets and the content and authority work involved; you receive the monthly price in writing before work begins.
03Who owns the content, data and accounts?
Your business retains control of its website, analytics, Search Console and other client-owned accounts. Content, technical improvements and documentation created for the project remain with you, so changing provider does not require rebuilding the SEO setup from scratch.
04Can you guarantee rankings?
No. Search rankings are controlled by search engines and no responsible SEO provider can guarantee a specific position. What we can commit to is the work: clear priorities, documented implementation, useful content and reporting that shows what changed and what happened afterwards.
05Which markets and languages can you cover?
We work primarily in English and can structure international SEO across multiple markets and languages. That includes market-specific search research, hreflang, localized page structures and content adapted to local intent rather than simply duplicated or machine-translated. Where native-level language review is required, we build that into the workflow.
06We already have a website. Do we need to rebuild it?
Not necessarily. We audit the existing site first and recommend a rebuild only when the platform itself is limiting performance, structure or future improvements. In many cases, technical fixes, better information architecture and stronger content are enough.
07Do you buy links?
We do not buy links or use link networks. Authority work focuses on relevant editorial mentions, partnerships and digital PR that make sense for the business and its audience. The goal is to earn credible references, not manufacture link volume.
08How does SEO work alongside paid search?
They work well together when the data is shared. Paid search can provide faster signals about search terms, messaging and landing-page behaviour, while SEO builds longer-term organic coverage around proven demand. Insights from each channel help prioritise what to test, improve and create next.
Often combined with
Digital Marketing
Google and Meta campaigns, run against a cost per enquiry that we agree with you before anything goes live.