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Local SEO that puts your business on Google Maps and in local results when people nearby search for what you do.

When someone nearby searches for what you do, Google shows a map with three businesses before any website. Local SEO is the work that gets you onto that map and into the local results below it: a complete Google Business Profile, a website that confirms where and how you work, and reviews from real customers.

How soon will we show up on the map?
Fixes to the profile and details can show within weeks.
How much does local SEO cost?
Local SEO is part of our SEO work, from €400 a month.
Who owns the Google Business Profile?
You do.

What this service includes

We do the same for our own studio in Sarajevo. The rules are Google's, and they reward businesses that are what they say they are, so everything below is about making a real business easy to find, not about tricks.

  • Categories, services, description, hours, photos and posts set up and kept current. If you visit customers rather than receive them, the profile shows your service area instead of an address.

  • A page for the place where you really work, with the services, area and details that confirm it. No copied city pages for towns you have never worked in, which Google treats as spam.

  • Name, address and phone identical on the website, the profile, social media and directories, plus structured data that states them clearly for search engines.

  • When and how to ask, and a reply to every review. No rewards and no asking only the happy ones: Google's rules forbid both, and so do we.

  • Listings in the directories and associations that matter in your market, with consistent details, so the business is confirmed in more than one place.

  • Calls, direction requests, website visits and enquiries from the profile, reported every month next to the searches that brought them.

Why local businesses come to us

  • The business has no Google profile, or one someone opened years ago, with old hours, a wrong phone number and no photos.
  • Competitors appear on the map for the searches that matter, while the business only shows up when people type its exact name.
  • The address and phone number differ between the website, the profile and directories, so Google is not sure which one is right.

A clear process, from scope to delivery

  1. Local audit

    What you receiveA written list of fixes and a monthly plan.

  2. Profile and details

    What you receiveOne set of correct details, everywhere.

  3. Local pages

    What you receivePages that confirm where and how you work.

  4. Reviews and posts

    What you receiveA profile that stays active and trusted.

  5. Monthly report

    What you receiveA clear view of what local search brings in.

Chosen for the work, not for the trend

We choose tools based on the requirements of the project, your existing systems and what will be practical to maintain after delivery. Below are the technologies we typically use for this type of work, and why.

  • Google Business Profile

    Where the map listing, reviews, photos and posts live.

  • Google Search Console

    Which local searches lead to the website, and how often.

  • Schema.org structured data

    States the business name, area, contact and hours in a form search engines read reliably.

  • GA4

    Visits and enquiries that start on the profile, measured on the website.

  • Looker Studio

    The monthly report as one link, always current.

The work stays with you

  • A complete profile

    Every field filled, photos current and posts going out, so the profile looks like an active business.

  • Consistent details

    One name, address and phone everywhere, confirmed by structured data.

  • Honest reviews

    A routine for asking real customers, with every review answered.

  • A monthly report

    Calls, directions and enquiries from local search, in one place.

Questions about this service?

If you cannot find the answer below, send us your question. A member of our team will reply within one business day.

Ask a question
01How soon will we show up on the map?

Fixes to the profile and details can show within weeks. Positions for competitive searches usually take a few months, because they depend on distance, relevance and how established the business is. Google decides the order; we work on what you can influence.

02How much does local SEO cost?

Local SEO is part of our SEO work, from €400 a month. If you only need a one-off clean-up of the profile and details, you receive a fixed price in writing after the audit.

03Who owns the Google Business Profile?

You do. The profile stays registered to your business and we work through manager access, so it stays with you if we part ways.

04Can we get a profile without an office?

Only if you serve customers in person. Businesses that visit customers can show a service area instead of an address; virtual offices and registered-agent addresses are not allowed by Google.

05Can you get us more reviews?

We set up a simple way to ask every real customer at the right moment, and help you reply. We do not buy, write or filter reviews: it breaks Google's rules and can get a profile suspended.

06Do we need a page for every city?

No. A page makes sense for a place where you really work or have clients, with something specific to say about it. Copied pages for dozens of towns are treated as spam and do more harm than good.

Often combined with

SEO

Technical fixes first, then pages written for the searches your customers make. You get a report every month.

Digital Marketing

Google and Meta campaigns, run against a cost per enquiry that we agree with you before anything goes live.

Web Development

Company websites, online shops and web applications, built in Next.js. TechPlay’s database of more than 200,000 games runs on the same stack.