Web Development
Company websites, online shops and web applications, built in Next.js. TechPlay’s database of more than 200,000 games runs on the same stack.
Graphic design and brand identity: visual systems built to stay consistent across every touchpoint.
We design brand identities and visual systems for companies that need a clearer, more consistent way to present themselves. The work can include logo systems, typography, colour, layout, imagery and the rules that bring them together across digital and physical touchpoints.
- How long does a brand identity project take?
- A focused brand identity typically takes around five weeks: positioning and direction in week one, visual directions in weeks two and three, identity development in week four, and guidelines and handover in week five.
- How much does a logo or brand identity cost?
- A logo starts from €600 and a complete brand identity from €1,800.
- Who owns the final design and source files?
- Once the project is paid in full, the agreed final design assets and editable source files are yours, subject to any third-party licence terms for fonts, photography or other external assets.
What this service includes
The result is more than a logo file. You receive the source files, usage guidelines and practical templates your team can use without relying on a designer for every application.
Logo system, colour palette, typography and visual language developed around the positioning and practical needs of the business.
Case study: Maky Beauty BarEvolve an existing identity without discarding the recognition already built. We identify what should stay, what needs to change and how the new system should carry forward.
A practical reference for using the identity consistently — including logo rules, colour, typography, spacing, imagery and common applications your team works with every day.
Pitch decks, company profiles, one-pagers, event materials and business collateral designed as extensions of the brand system — ready for print, digital use and future updates.
Reusable post, story and campaign templates that give your team enough flexibility to publish consistently without starting every design from scratch.
Interfaces for websites and digital products, designed as structured systems in Figma with reusable components, states and specifications ready for development.
When the identity no longer fits the business
- The business has moved forward, but the visual identity has not. The website, presentations and sales materials no longer reflect the quality, maturity or positioning of the company behind them.
- The brand is applied differently from one touchpoint to the next. Logo variations, colours, typography and layouts have accumulated over time, leaving the team without a clear system to follow.
- A new logo alone does not solve that. A useful identity needs clear rules, reusable assets and enough flexibility to work consistently across the places your team actually uses it.
A clear process, from scope to delivery
Positioning & direction
What you receiveAn agreed brand brief that sets the direction for the work.
Visual directions in context
What you receiveOne approved visual direction to develop into the full identity.
Identity development
What you receiveA complete identity system, approved and ready for rollout.
Guidelines & handover
What you receiveBrand guidelines, organised assets and working files ready for your team.
Post-handover support
What you receiveA new identity applied consistently through its first real-world rollout.
Related work: Maky Beauty Bar
24/7
online booking, with no slot ever booked twice
For a beauty studio, we developed the visual identity and carried it through the website, creating a consistent look from the in-studio experience to the digital one.
View case studyChosen for the work, not for the trend
We choose tools based on the requirements of the project, your existing systems and what will be practical to maintain after delivery. Below are the technologies we typically use for this type of work, and why.
Figma
A shared working environment for identity systems, digital templates and interface design, giving your team an editable source of truth that remains useful after handover.
Adobe Illustrator
For master vector artwork, logo systems, icons and graphic assets that need to reproduce cleanly from small digital use to large-format print.
Adobe InDesign
For structured documents and print materials where typography, grids and production accuracy matter — from brochures and reports to presentations and brand guidelines.
After Effects
For logo motion, brand animation and reusable motion rules across video, social content and digital products.
Variable fonts
One font system across multiple weights and styles, giving the identity more flexibility while keeping web performance and licensing simpler.
The work stays with you
Full ownership of the final assets
Once the project is paid in full, the agreed source files, exports and brand assets are yours. Nothing essential is withheld or tied to an ongoing design subscription.
Guidelines your team will actually use
A practical reference with clear rules and real examples, designed to be useful in day-to-day work rather than sit unread in a folder.
Templates for everyday use
Reusable templates for presentations, social content and common documents, so your team can create on-brand material without involving a designer every time.
A system that can evolve
The identity is built with enough structure to stay consistent and enough flexibility to accommodate new products, campaigns and touchpoints as the business changes.
Questions about this service?
If you cannot find the answer below, send us your question. A member of our team will reply within one business day.
Ask a question01How long does a brand identity project take?
A focused brand identity typically takes around five weeks: positioning and direction in week one, visual directions in weeks two and three, identity development in week four, and guidelines and handover in week five. Broader scopes involving packaging, campaigns or larger template libraries take longer, with the timeline agreed before work begins.
02How much does a logo or brand identity cost?
A logo starts from €600 and a complete brand identity from €1,800. The logo comes with its versions, core colours and typography, ready for print and screen; the identity adds guidelines, business stationery and templates. We define the deliverables first and then give you a written scope and a fixed price, which does not change.
03Who owns the final design and source files?
Once the project is paid in full, the agreed final design assets and editable source files are yours, subject to any third-party licence terms for fonts, photography or other external assets. We may show the completed work in our portfolio unless confidentiality has been agreed in advance.
04How many design directions will we see?
Typically two or three distinct visual directions in the first round, each applied to real brand touchpoints. This makes it easier to compare how the identity works in practice rather than choosing between isolated logo concepts.
05What if we only need a logo?
We can keep the scope compact, but we do not deliver a logo without the basics needed to use it properly. A focused identity typically includes the logo system, core colours, typography and concise usage guidance.
06How do you approach a rebrand without losing recognition?
We start by identifying what already carries recognition — the name, colour, shape, typography or other distinctive elements — and decide what should be preserved before redesigning anything. The goal is to evolve the identity without making the business feel unfamiliar.
07Can you design and build our website too?
Yes. Brand identity and web development can be handled as one connected project, with the same team carrying the visual system into the website. That keeps the design consistent and removes the usual handoff between brand designer and developer.
08What if none of the initial directions feels right?
If the first directions do not feel right, we return to the agreed brief and identify what is missing before producing more design. The goal is not to generate more options until one works, but to understand why the direction is off and correct it deliberately.
Often combined with
Digital Marketing
Google and Meta campaigns, run against a cost per enquiry that we agree with you before anything goes live.