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Service 03 / 07 — Digital Marketing

Marketing that answers to numbers.

Most agencies report clicks and call it a day. We report what the clicks became: inquiries, bookings, orders — and what each one cost you. Paid campaigns on Google and Meta, landing pages built to convert them, and email flows that keep working while you sleep.

We start small, prove what converts, then scale budget into winners. When a channel doesn't pay for itself, we tell you and switch it off. It's your money; we just refuse to waste it politely.

Sound familiar?

You're spending, but you can't see where it lands.

There's a monthly report with reach, impressions and a word like 'engagement' in it. What it doesn't say is how many paying customers the budget produced — because nobody wired the tracking to answer that question, and vague numbers are easier to defend.

Meanwhile the ads point at your homepage, which was designed to say everything and therefore sells nothing. Half your budget buys visits that bounce in eight seconds. The platform happily reports them as clicks.

Marketing without measurement isn't strategy — it's a subscription to hope. The fix isn't spending more. It's knowing, to the euro, what a lead costs you on each channel, and moving money toward the answer.

What we build

The work, specifically.

Paid search & social

Google Ads and Meta campaigns — search, shopping, remarketing — managed against a cost-per-lead target you set together with us, not discovered in hindsight.

Channel strategy

A plan matched to your margins and market: what to run, what to skip, what to spend, and what a lead is allowed to cost before it stops making sense.

Landing pages

Dedicated pages per campaign with one message and one action, A/B tested. Sending paid traffic to your homepage is how budgets quietly die.

Email marketing

Welcome flows, abandoned-cart sequences, win-backs and newsletters people actually open — automated, personal, never blasted.

Content that compounds

Articles and assets answering what your customers already search for — fuel for SEO and ads alike, appreciating instead of expiring.

Tracking & reporting

GA4, server-side conversion tracking and a live dashboard — one link that shows spend, leads and cost per lead, any day, without asking us.

What working with us looks like

Your project, phase by phase.

01

Week 1

Audit the funnel, set the target

Before a euro of spend: we audit your current funnel, tracking and past campaigns, then agree the number every decision will answer to — target cost per lead or sale, based on your actual margins. Marketing without this number is theater.

You walk away with

A written channel plan and a cost-per-lead target.

02

Weeks 1–2

Build the machine first

Tracking wired end-to-end, audiences defined, ad creative produced, landing pages built and QA'd. Most 'the ads don't work' stories are really 'the plumbing was never connected' stories. We don't launch until the plumbing is boring.

You walk away with

Campaigns ready to launch with measurement you can audit.

03

Weeks 2–6

Test with controlled money

Limited budget across message and audience variants. The goal of this phase isn't profit — it's answers: which promise, which audience, which page converts at what cost. Four weeks of disciplined testing beats a year of opinions.

You walk away with

A validated winner: message, audience, and real cost per lead.

04

Ongoing

Scale what proved itself

Budget flows to winners; losers get killed without sentiment. Creative gets refreshed before fatigue sets in, bids and audiences tuned weekly. You see everything in the live dashboard — we're never the only ones holding the numbers.

You walk away with

Predictable lead flow at a cost you've agreed to.

05

Ongoing

Compound, monthly

A monthly strategy call that takes thirty minutes because the data came first: what worked, what changed, where next month's budget goes. Landing pages keep getting tested, email flows keep deepening, and the machine gets a little more efficient every cycle.

You walk away with

A marketing system that improves instead of just running.

Tools, chosen on purpose

The stack, with reasons.

Technology choices are business decisions wearing technical clothes. Here's what we reach for on this kind of work — and why.

  • Google Ads

    Catching demand at the exact moment someone searches for what you sell — still the highest-intent traffic money can buy.

  • Meta Ads

    Creating demand where your audience actually spends time; unbeatable for remarketing and visual products.

  • GA4 + server-side tracking

    Conversion data that survives ad blockers and cookie prompts — decisions need numbers that are actually true.

  • Klaviyo / Mailchimp

    Email automation that earns its keep — typically the highest-ROI channel a business owns, and the only one the platforms can't take away.

  • Hotjar

    Watching where real visitors hesitate on landing pages, so A/B tests start from evidence instead of hunches.

  • Looker Studio

    Your live dashboard — spend, leads, cost per lead — one link, always current, no 'we'll send the report Friday'.

At the end

What you actually keep.

A cost per lead you know

The number that turns marketing from a monthly leap of faith into a dial you can turn.

Accounts you own

Ad accounts, audiences and history registered to your business. If we ever part, the machine stays with you.

A live dashboard

Spend and results visible any day, to anyone you choose — accountability by design.

Assets that outlive campaigns

Landing pages, creative and email flows remain yours and keep working after any single campaign ends.

Proof — TechPlay

For a gaming platform we built the growth foundation — 200,000+ indexable pages and a community engine that brings players back, not rented attention.

Read the case study

200K+

games in the database

Fair questions

Asked, answered.

Anything else on your mind? Ask directly — a real person answers within one business day.

Enough to buy answers — for most EU and US campaigns that means roughly €1,000–3,000 per month in ad spend during testing, plus management. Below that, data trickles in too slowly to learn from, and we'll usually recommend fixing your website or SEO first. We'd rather turn down a budget than burn one.

Data within days, usable results within the first month, a scaled system by month two or three. The testing phase is deliberately unheroic — its job is to find what converts, not to look impressive. Anyone promising profitable scale in week one is describing luck.

No. Three months to start — long enough to get through testing honestly — then month-to-month. If the numbers don't argue for keeping us, we shouldn't be kept.

You do. Campaigns run inside accounts registered to your business; we work as invited managers. History, audiences, learnings — all of it stays with you, whoever runs it next.

Gladly — it's often the best setup. We typically own the technical layer (tracking, campaign operations, landing pages) while your person owns brand voice and content. Clear lanes, shared dashboard, no turf wars.

Then you'll hear it from us first, with the data attached. Some products genuinely win through SEO or partnerships instead of paid ads — the testing phase exists to find that out for thousands, not tens of thousands. We'd rather redirect your budget than administer it into a wall.

Pairs well with