SEO
Technical fixes first, then pages written for the searches your customers make. You get a report every month.
Digital marketing that connects campaigns, landing pages and tracking from the first click to the business outcome.
We manage paid campaigns across Google and Meta, build the landing pages they send traffic to and configure the tracking needed to understand what happens next. Reporting focuses on enquiries, bookings, purchases and cost — not just clicks and impressions.
- How soon will we know what is working?
- Initial signals usually appear within the first days and weeks, but reliable decisions need enough conversion data to separate patterns from noise.
- What budget do we need to start?
- The right starting budget depends on the market, channel and value of a conversion.
- Who owns the advertising accounts and campaign data?
- Your advertising accounts are registered to your business wherever possible, with Luminor working through the appropriate partner or manager access.
What this service includes
Campaigns start with a defined objective, measurable conversion events and a controlled test budget. We scale what shows evidence of working, improve what can be improved and stop spending where the numbers do not justify it.
Google and Meta campaigns across search, shopping, remarketing and paid social, managed against clearly defined conversion goals and commercial targets agreed before spend is scaled.
Google Ads ManagementA channel and budget plan based on your offer, margins, market and sales process — including where to test, what to measure and the point at which additional spend no longer makes commercial sense.
Dedicated landing pages built around one audience, one offer and one primary action, with conversion tracking in place and structured testing where the traffic volume justifies it.
Welcome sequences, lead follow-up, abandoned-cart flows, re-engagement campaigns and newsletters, built around the customer journey and automated where it makes sense.
Articles, guides and campaign assets built around the questions, searches and decisions your customers already make — useful across organic search, paid campaigns and sales follow-up.
GA4, conversion tracking and reporting configured around the actions that matter to the business. You can see spend, enquiries, purchases and acquisition costs without waiting for a monthly presentation.
When marketing activity is not tied to business results
- Reports show impressions, clicks and engagement, but not which campaigns are producing qualified enquiries, bookings or sales. Without reliable conversion tracking, budget decisions are based on activity rather than outcomes.
- Paid traffic is being sent to a general homepage that was never designed around a specific campaign or audience. Visitors arrive with one intent, but the page asks them to navigate, interpret and decide what to do next.
- The true cost of acquiring an enquiry or customer is unclear across channels, making it difficult to know where additional budget is justified and where spend should be reduced.
A clear process, from scope to delivery
Measurement & acquisition audit
What you receiveA written channel plan, measurement framework and commercial targets.
Tracking, creative & landing pages
What you receiveCampaigns ready to launch with verified tracking and clear conversion goals.
Controlled test phase
What you receiveClear evidence of which audiences, messages and landing pages are worth taking forward.
Optimise & scale
What you receiveA more efficient acquisition system built around measured performance.
Performance review & next actions
What you receiveA marketing system with clear measurement, regular review and defined next actions.
Related work: TechPlay
200K+
games, each with a page of its own
For a gaming platform, we built the foundation for long-term acquisition: more than 200,000 indexable pages, structured content and community features designed to bring users back.
View case studyChosen for the work, not for the trend
We choose tools based on the requirements of the project, your existing systems and what will be practical to maintain after delivery. Below are the technologies we typically use for this type of work, and why.
Google Ads
Useful when demand already exists and people are actively searching for the product, service or problem you solve.
Meta Ads
Useful for reaching defined audiences, generating demand and running visual campaigns across Facebook and Instagram, including remarketing where appropriate.
GA4 + server-side measurement
For reliable conversion measurement, campaign attribution and cleaner first-party data flows, implemented with consent and privacy requirements in mind.
Klaviyo / Mailchimp
For newsletters, lifecycle campaigns and automated follow-up that continues the customer journey after the first visit or enquiry.
Hotjar
Helps us understand how people actually use landing pages through behavioural data such as heatmaps and session recordings, so improvements are based on observed friction rather than guesswork.
Looker Studio
Brings campaign spend, conversion data and key performance metrics into one shared dashboard your team can access without waiting for a monthly report.
The work stays with you
Clear acquisition costs
You can see what enquiries, bookings or sales are costing by channel, giving budget decisions a measurable basis instead of relying on estimates.
Accounts and data under your control
Advertising accounts, audiences, tracking access and campaign history remain under your business wherever the platforms allow it. The setup does not depend on staying with Luminor.
Reporting you can access anytime
A shared dashboard keeps spend, conversions and acquisition performance visible between reviews, with access for the people on your team who need it.
Reusable campaign assets
Landing pages, creative assets, tracking setups and email flows remain useful beyond a single campaign and can be refined, reused or extended over time.
Questions about this service?
If you cannot find the answer below, send us your question. A member of our team will reply within one business day.
Ask a question01How soon will we know what is working?
Initial signals usually appear within the first days and weeks, but reliable decisions need enough conversion data to separate patterns from noise. The first phase is designed to establish what is worth continuing, what should change and where further budget is justified.
02What budget do we need to start?
The right starting budget depends on the market, channel and value of a conversion. For many campaigns, an initial ad spend of around €1,000–€3,000 per month provides enough volume to test meaningfully, in addition to management and production costs. We confirm the recommended test budget after reviewing the offer, audience and existing data.
03Who owns the advertising accounts and campaign data?
Your advertising accounts are registered to your business wherever possible, with Luminor working through the appropriate partner or manager access. Campaign history, reporting access and the assets created for your account remain under your control, subject to the platform’s own data and audience rules.
04Do you require long-term contracts?
We normally start with an initial three-month engagement so there is enough time to set up measurement, run a meaningful test and act on what the data shows. After that, ongoing work can continue month to month.
05Can you work alongside our in-house marketing team?
Yes. We often work alongside internal marketing teams, taking responsibility for areas such as tracking, campaign operations, landing pages and reporting while your team leads brand, content or internal coordination. Roles are agreed at the start so ownership stays clear.
06What if paid advertising is not the right channel for us?
We will say so. The test phase is designed to establish whether paid acquisition can work commercially before more budget is committed. If the data points elsewhere, we recommend reducing or stopping spend and focusing on the channels or underlying issues that offer a better case for investment.
Often combined with
Web Development
Company websites, online shops and web applications, built in Next.js. TechPlay’s database of more than 200,000 games runs on the same stack.
Graphic Design
Logos, brand guidelines and the templates your team uses every day. For Maky Beauty we designed the brand first and built the site around it.