Digital Marketing
Google and Meta campaigns, run against a cost per enquiry that we agree with you before anything goes live.
Google Ads management: search and Shopping campaigns run against a cost per enquiry agreed in advance.
We run Google Ads for companies in Bosnia and Herzegovina, the EU and the US: search ads for the moment people look for what you sell, Shopping for online stores and remarketing for visitors who have already been on the site. Success is counted in enquiries, calls and orders, not clicks.
- How soon does Google Ads bring enquiries?
- Ads start showing once Google has reviewed them, usually within a day.
- How much does Google Ads cost?
- There are two costs: the ad budget, which you set and which is paid to Google from your account, and campaign management, from €400 a month.
- Who owns the Google Ads account?
- Your business.
What this service includes
Every account starts with a limited test budget and a target cost per enquiry, set against your margins. Budget then moves to the ads and keywords that bring in business, and whatever does not pay for itself is switched off and reported.
Ads for the keywords your customers actually type, with the terms that spend budget without enquiries excluded. Each ad speaks to what you offer and leads to a page that answers the search.
Your products, with photo and price, shown in search results straight from your store's catalogue, kept up to date automatically.
E-commerce DevelopmentAds only where you work: a whole country, one city or a radius around your shop, in the hours when someone can answer the phone.
A dedicated page for each campaign, with one message and one call to action, fast on a phone. We build them ourselves, so there is no waiting on another agency.
GA4 and server-side conversion tracking: you know how many enquiries, calls and orders each campaign brought and what each one cost.
Budget moves toward the campaigns that bring in business, and remarketing reminds visitors who left without getting in touch. Everything is on a live dashboard, any day.
Why companies come to us with Google Ads
- Ads have been running for months, and nobody knows how many enquiries they brought, because conversion tracking was never set up.
- The campaign spends on broad keywords and sends everyone to the homepage, so the budget goes on clicks that never become customers.
- A previous agency or freelancer opened the account, and the company has no access to its own campaign history or data.
A clear process, from scope to delivery
Account review and target
What you receiveA written campaign plan and a target cost per enquiry.
Tracking, ads and landing pages
What you receiveCampaigns ready to launch, with tracking you can check.
Controlled test phase
What you receiveA validated set of keywords, ads and pages with its real cost per enquiry.
Scaling what works
What you receiveA steady flow of enquiries at a cost you have agreed to.
Monthly review
What you receiveA Google Ads account reviewed and improved every month.
Chosen for the work, not for the trend
We choose tools based on the requirements of the project, your existing systems and what will be practical to maintain after delivery. Below are the technologies we typically use for this type of work, and why.
Google Ads
Search, Shopping and remarketing campaigns, run inside an account registered to your business.
Google Merchant Center
The product catalogue behind Shopping ads, fed from your online store.
GA4 + server-side measurement
Conversion data that survives ad blockers and cookie prompts, so decisions rest on numbers that are true.
Google Tag Manager
Every conversion, whether a form, a call or an order, tagged once and checked before campaigns go live.
Looker Studio
Your live dashboard: spend, enquiries and cost per enquiry, one link, always current.
The work stays with you
A known cost per enquiry
A number that lets you plan and adjust the budget instead of guessing.
An account that is yours
Campaigns, history and audiences in an account registered to your business, which stays with you if we part ways.
A live dashboard
Spend and results visible any day, to whoever you choose.
Landing pages that stay
Pages and tracking built for your campaigns stay yours and keep working after a campaign ends.
Questions about this service?
If you cannot find the answer below, send us your question. A member of our team will reply within one business day.
Ask a question01How soon does Google Ads bring enquiries?
Ads start showing once Google has reviewed them, usually within a day. A reliable picture of what brings enquiries comes from a test phase of a few weeks, which is why we normally start with three months.
02How much does Google Ads cost?
There are two costs: the ad budget, which you set and which is paid to Google from your account, and campaign management, from €400 a month. Management is a fixed monthly price agreed in writing, not a percentage of your budget, and setting up the account, conversion tracking and the first campaign is included in the first month. The starting budget depends on your market and competition, so we recommend it after the review.
03Who owns the Google Ads account?
Your business. The account is registered to you wherever possible, and we work through manager access. Campaign history and data stay with you if we part ways.
04Can you advertise only in our city?
Yes. A campaign can be limited to a whole country, one city or a radius around your location, and to the hours when someone can answer an enquiry.
05We already run campaigns. Can you take them over?
Yes. We first review the account, tracking and spend over recent months, and tell you in writing what to keep, what to switch off and where the budget is leaking.
06What if Google Ads is not the right channel for us?
We will say so. The test phase exists to find out with a limited budget, and when the data points elsewhere, we recommend cutting spend and putting the effort into SEO or the site itself.
Often combined with
SEO
Technical fixes first, then pages written for the searches your customers make. You get a report every month.
Web Development
Company websites, online shops and web applications, built in Next.js. TechPlay’s database of more than 200,000 games runs on the same stack.