Web Development
Company websites, online shops and web applications, built in Next.js. TechPlay’s database of more than 200,000 games runs on the same stack.
E-commerce development for online stores that load fast, rank for their products and keep checkout short.
We build online stores for companies that have outgrown a template or a page builder. Product pages load fast on a phone, categories are structured to rank, and checkout asks only for what an order needs.
- How long does it take to build an online store?
- Most custom stores take 6–12 weeks from kickoff to launch, depending on catalogue size, integrations and payment methods.
- How much does a custom online store cost?
- A custom online store starts from €3,000.
- Who owns the store and the customer data?
- You do.
What this service includes
Every store is built around how the business sells: catalogue size, payment methods, stock, shipping and the systems behind them. You own the code, your team manages products in an admin, and the price is fixed before development starts.
Product, category and search pages rendered on the server for speed and indexing, with filters that do not create thousands of duplicate URLs.
A short checkout with guest ordering, cards through Stripe, Monri or WSPay, wallets, bank transfer and cash on delivery where the market expects it.
Stock and prices synced with your warehouse or ERP, orders passed to the courier, invoices issued automatically.
Unique titles and descriptions per product, structured data for price and availability, clean category URLs and sitemaps that stay current.
Images, fonts and scripts tuned for a mid-range phone on a mobile network, where most purchases happen.
Products, customers, order history and URLs moved across, with a redirect map so existing rankings and links keep working.
WordPress to Next.js
Why stores come to us
- The shop runs on a theme and a stack of plugins. It slows down every time a plugin is added, and nobody wants to update anything before a busy season.
- Mobile visitors give up in a checkout with too many steps, forced account creation and payment methods they do not use.
- Stock, orders and invoices live in separate systems, so someone retypes data every day and the mistakes reach customers.
A clear process, from scope to delivery
Scope and fixed quote
What you receiveA written scope covering catalogue, payments, shipping, integrations and a fixed price.
Catalogue and checkout prototype
What you receiveA checkout you have clicked through on your own phone.
Build with real products
What you receiveA staging store with your products, prices and stock.
Test orders and launch
What you receiveTest orders paid, shipped and invoiced, then a live store.
Thirty days of care, included
What you receiveA tuned store, documentation and a recorded admin handover.
Chosen for the work, not for the trend
We choose tools based on the requirements of the project, your existing systems and what will be practical to maintain after delivery. Below are the technologies we typically use for this type of work, and why.
Next.js + React
Product and category pages rendered on the server: fast on a phone and complete for search engines.
Stripe
Cards, wallets and EU payment methods, with revenue data in one dashboard. Where Stripe does not accept local businesses, as in Bosnia and Herzegovina, cards go through Monri or WSPay.
PostgreSQL
Products, orders and customers in a database that handles large catalogues and reporting.
TypeScript
Prices, taxes and stock are where bugs cost money; types catch many of them before release.
Node.js
Integrations with ERP, couriers and invoicing, and the background jobs that keep them in sync.
Cloudflare
Caching and protection in front of the store, so traffic peaks during campaigns do not take it down.
The work stays with you
A store you own
Code, hosting, domain, payment accounts and customer data registered to your business.
An admin for products and orders
Products, prices, stock, orders and discounts managed without a developer.
Measured checkout
E-commerce analytics configured: product views, add to cart, each checkout step and purchases.
Verified performance
Core Web Vitals measured on real devices for product, category and checkout pages.
Related pages
- Web Application DevelopmentCustom web apps, portals and internal tools with logins, roles and data
- WordPress to Next.jsMove from WordPress to Next.js without losing content or rankings
- News Portal DevelopmentNews portals and media websites with a newsroom CMS, an app and ad positions
- Website RedesignA new design and a faster site, with content, addresses and rankings carried over
- Restaurant & Café WebsitesWebsites, QR menus and table ordering for restaurants and cafés
- Salon Websites with Online BookingWebsites for beauty salons that take bookings by themselves, day and night
Questions about this service?
If you cannot find the answer below, send us your question. A member of our team will reply within one business day.
Ask a question01How long does it take to build an online store?
Most custom stores take 6–12 weeks from kickoff to launch, depending on catalogue size, integrations and payment methods. The timeline is written into the scope, and you follow the work on a staging link.
02How much does a custom online store cost?
A custom online store starts from €3,000. The final price depends on the catalogue, integrations and payment methods; you receive it in writing after a short call, and it does not change.
03Who owns the store and the customer data?
You do. Code, hosting, domain, payment accounts and customer data are registered to your business from day one, and full ownership transfers on final payment.
04Should we use Shopify or a custom store?
If a standard theme and the apps you need cover how you sell, Shopify is often the cheaper answer, and we will tell you so. A custom store makes sense when you need your own checkout logic, integrations with local payment or ERP systems, or full control over speed and SEO.
05Which payment methods can you integrate?
Cards through Stripe, or through Monri or WSPay for businesses in Bosnia and Herzegovina, plus PayPal, Apple Pay and Google Pay, bank transfer and cash on delivery. We choose the set your customers actually use in each market.
06Will we lose rankings if we move from WooCommerce?
Not if the move is planned. Every product and category URL is mapped to its new address with a 301 redirect, titles and descriptions that rank are kept, and Search Console is watched daily for weeks after launch.
Often combined with
SEO
Technical fixes first, then pages written for the searches your customers make. You get a report every month.
Digital Marketing
Google and Meta campaigns, run against a cost per enquiry that we agree with you before anything goes live.