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The process

No surprises. By design.

Most agency horror stories are process failures: vague scopes, silent months, moving invoices. Our process is built to make those impossible — you always know what's happening, what's next, and what it costs.

01

Week 1

Discover

We start by understanding the business, not the brief. A focused workshop maps your goals, audience, competitors and constraints — then we translate that into a concrete scope with a fixed quote and timeline. You'll know exactly what you're getting, when, and for how much, before anything begins.

You receive

  • Kickoff workshop (on-site or remote)
  • Audit of your current presence & analytics
  • Written scope, timeline and fixed quote
  • Success metrics we'll be judged against

02

Weeks 2–3

Design

Strategy becomes something you can see. We design the key screens first — home, core pages, mobile views — and review them with you as clickable prototypes, not static pictures. Feedback happens here, where changes cost minutes, not in development where they cost weeks.

You receive

  • Visual direction & design system
  • Clickable prototype of key screens
  • Copywriting drafts for core pages
  • Two structured revision rounds

03

Weeks 3–6

Build

Design becomes a working product. We develop on a private staging link you can open any day and watch the site take shape — no black box, no big reveal at the end. Content, SEO structure, analytics and accessibility are built in alongside the code, not bolted on after.

You receive

  • Weekly staging previews
  • CMS set up for your team
  • SEO architecture & structured data
  • Cross-device and performance testing

04

Week 7

Launch

Launch is a checklist, not a leap of faith. DNS, redirects, SSL, backups, monitoring, Search Console — every step verified before and after switchover. We launch at low-traffic hours, watch the metrics live, and hand you the keys with a recorded walkthrough of everything.

You receive

  • Near-zero-downtime deployment
  • Redirect map & Search Console setup
  • Monitoring, backups and SSL configured
  • CMS handover video + documentation

05

Ongoing

Grow

A website starts earning its keep after launch — if someone keeps tending it. We stay on: hosting and care, performance and security updates, and a monthly look at the data to decide what to improve next. Most of our clients' best results came in month three, not day one.

You receive

  • Managed hosting & maintenance
  • Monthly analytics review
  • Continuous SEO & content support
  • Priority line for changes and ideas

Every phase ends with something in your hands — a document, a prototype, a link. If it ever stops feeling that way, you can stop the project at the end of any phase. That’s the deal.

Start with a workshop